So what is personal branding? Personal branding is the management of YOU and how YOU are perceived in person or online by those around you, and by those who you wish to connect with in future.
The term branding has long been relegated to companies, but today almost every individual has a personal brand. Not many of us have consciously nurtured these brands, but they exist nonetheless. A digital footprint in the sands of time and space crowd sourced by friends, colleagues, and bosses. The question is no longer IF you have a personal brand, but if you choose to guide and cultivate YOUR brand for the better. In this lecture, we will demonstrate the concept of personal branding, where branding comes from, what to do, what not to do, and how you can nurture your brand to great benefit.
On average it now takes 32 job attempts for a young person to secure a job interview, and even then you have still to perform at that interview to land the job. Employers will search for you online and what they find may be the deciding factor in whether you get to meet them or not. Learn to develop and manage your personal brand!